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Taylor Swift attends the 2023 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., September 12, 2023. In her next act, Swift is poised to lift another corner of the economy: a movie box office still trying to recover from the pandemic and Hollywood strikes. “Swift and Beyonce will certainly fill some of the gaps,” said Box Office Pro senior analyst Shawn Robbins. BLOCKBUSTER SALESAdvance sales for "Taylor Swift: The Eras Tour" are on pace with a Star Wars or Marvel blockbuster. “But there's no question that the Eras Tour with Taylor Swift has really launched that into a new atmosphere.
Persons: Taylor Swift, Andrew Kelly, Swift, Taylor, Beyonce, , Barbie ”, “ Oppenheimer, “ Swift, Shawn Robbins, , it's, Hunter, “ We’ve, Rolando Rodriguez, Brock Bagby, Queen Bey, Bruce Nash, Nash, Riley, Eric Wold, Dawn Chnmielewski, Lisa Richwine, Kenneth Li, Mark Porter Organizations: Prudential Center, REUTERS, AMC Theatres, Hollywood, Pro, SAG, Marvel, National Association of Theatre Owners, B, , Wedbush Securities, Thomson Locations: Newark , New Jersey, U.S, United States, Canada, Missouri, Los Angeles, New York
Giant screen options include pioneer IMAX and various premium large formats (PLF) created by theater chains. For Missouri-based B&B Theatres, about half of a multiplex's grosses now come from premium formats, compared with 30% before the pandemic, said Chief Content, Programming and Development Officer Brock Bagby. B&B operates 531 screens in 14 states and offers large format screens with heated recliners, 270-degree Screen X screens, immersive audio and MX4D seats timed to rumble with the action. "Post-COVID, our premium screens are selling better than ever," Bagby said. As a sign of its importance, Universal's Orr and other studio distribution executives said they consult Gelfond about IMAX screen availability before setting movie release dates.
Should theatrical releases be next? That could help bring in more box office revenue and attract filmmakers with the prestige that can come with theatrical releases. Netflix executives have stood firm by their decision to show "Glass Onion" in just 600 theaters for one week. "We're in the business of entertaining our members with Netflix movies on Netflix," Sarandos said during the call. He said that Netflix has brought films to festivals and gave them limited runs in theaters because filmmakers have demanded it.
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